A Diverse Economy
Stirling’s economy has diversified in recent years to accommodate growth within the financial, business services, technology and media sectors amongst others.

The city is a major centre for a range of public sector agency headquarters including: SEPA; Scottish Institute of Sport; Association of Scottish Colleges and Stirling and Trossachs Tourist Board amongst others.

Stirling further benefits from a strong retail and tourism economy.

Population Growth
Stirling is one of the fastest growing areas in Scotland in terms of population, with the city providing a residential base for many people working across Scotland’s central belt.

Many new residents (and businesses) are attracted by the quality of life, affordability of good quality accommodation and excellent links to other parts of the country.

The number of people within Stirling of working age is projected to increase by 9% by 2014.

Employment Growth
The city's workforce currently has an above average share of professional and management staff.

Stirling has an impressive track record in attracting new business, with 60% of companies located in and around Stirling of the opinion that the area has huge unrealised potential.

Future growth is expected in business services, banking, insurance, hotels and catering.

A substantial percentage of the workforce currently commutes outwith the region to work. New business could capitalise upon this by offering opportunities within Stirling.

Businesses located in Stirling
Stirling is home to a wide range of public and private sector organisations including:

HSBC, Prudential, Gestetner, Barbour European, Association of Scottish Colleges, SEPA, Scottish Institute of Sport, Volunteer Development Scotland

The city is also home to Stirling University and Stirling Innovation Science Park.